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20121114
20121114
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advantage of a lot of the super pac money channeling into organizing as and voter turnout as opposed to advertising. obama's advertising may through july which nobody really responded to, which in my view defined romney in very negative terms. >> it did. and once you get defined it is tough to unravel that. just to your point it probably did make a big difference, steve because, if super pacs hadn't been out there on the republican side the others would be out there anyway. you would have seen a country not so evenly divided probably because advertising dollars would have mept larger margins in these states. in the end mitt romney loss but in the end it didn't make a difference. i will also say when you can not coordinate between a campaign and someone else helping you, sometimes the ads are less helpful. some of the ads were good. some of them weren't. some of them were off message. and in your business, think about it with your markets efforts. if you had to have a marketing team within your business but also an outside marketing team you had no control over and couldn't commune ka
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